Find good restaurants and cafes around Hanseong University Station. Today, There introduce delicious bakeries and cafes in Seongbuk-dong.

1. Napoleon bakery

Established in 1968, Napoleon Bakery (나폴레옹 과자점) is much more than just a place to buy bread; it is a legendary institution in Seoul.

As one of the oldest and most respected bakeries in South Korea, it has stayed at the top for over five decades by refusing to compromise on quality.

Located in the historic Seongbuk-dong neighborhood, the main branch is a “pilgrimage” site for bread lovers who appreciate the art of traditional baking combined with modern craftsmanship.

When I come to Seongbuk-dong, I stop by Napoleon’s snack shop.
It’s a famous bread restaurant.

1. Napoleon bakery

Opening hours: 9am - 8:30pm 

Address: 7, Seongbuk-ro, Seongbuk-gu, Seoul, Republic of Korea 

What makes Napoleon truly special is its ability to perfect the classics.

Their most famous item, the ‘Salad Bread’ (Sarada-ppang), is a nostalgic masterpiece filled with fresh, crunchy vegetables and savory ingredients that take many Koreans back to their childhood.

Strawberries in Korea are really good.

It’s strawberry season, so fresh cream strawberry cake is popular.

It is said that whole red bean bread is the number one seller. All the bread here looks really delicious. It tastes good. It is a bakery that Koreans love.

Beyond the classics, the bakery offers a vast array of sophisticated pastries, cakes, and hand-crafted chocolates.

Each product is made using high-quality, fresh ingredients without artificial preservatives.

For a photographer, the rows of perfectly glazed tarts and the elegant, minimalist design of their cakes offer endless opportunities to capture the “delicious side” of Seoul.

2. isle bakery

While Seongbuk-dong is famous for its grand villas and historic landmarks, it is the small, neighborhood spots like Ail Bakery (아일베이커리) that truly capture the heart of this area. This charming bakery is a sanctuary for those who appreciate the slower side of Seoul.

With its understated elegance and the comforting aroma of fresh yeast, it has quickly become a favorite destination for locals looking for high-quality, handmade bread in a peaceful setting.

Opening hours : 9am - 9pm (Monday - Sunday)

Price range: ₩5,000 - 6,500won(drinks)
           ₩6,000 - 7,000won(dessert)


Address: 34, Samseongyo-ro 11-gil, Seongbuk-gu, Seoul, Republic of Korea

The inside of the cafe is big
There’s an outside space, too.
In spring and autumn, I look at the river.
I think it would be nice to drink coffee outside.

And use a square black window frame on the window for a sophisticated look.

Sky blue, the color of the frame of the door, is beautiful.

There are also square tiles on the floor.

Isel Bakery focuses on the essence of baking—using quality ingredients and time-honored techniques.

Their selection ranges from crusty, rustic sourdoughs to soft.

Each loaf is baked daily, ensuring a perfect texture that is crispy on the outside and airy on the inside.

Pairing their bread with a simple cup of coffee allows the natural flavors of the wheat and butter to shine, providing a simple yet profound culinary experience.

You can also taste delicious-looking kinds of cakes and baked snacks.

I had a latte with Earl Grey Loaf.
The cake is not sweet.
It was soft and delicious.

It was a better-than-expected restaurant.

They’re also selling various goods

The interior of Ail Bakery is a beautiful study in minimalism and warmth. The use of natural wood for the bread displays and furniture creates a grounded, organic feel that complements the artisanal nature of their products.

Sunlight often filters through the windows, casting soft shadows that make the space feel incredibly cozy and inviting.

The LP audio and speakers also look luxurious.

Inside the cafe, there’s a big table and sofa
It has the effect of separating the space,
Even if it’s a big cafe space, it’s cozy
You can enjoy coffee and bread.

3. Keep Up Coffee roasters

For true coffee enthusiasts, a visit to Keep Up Coffee Roastery (킵업커피 로스터리) is like entering a laboratory of flavor.

As the name suggests, this cafe is dedicated to “keeping up” with the highest standards of specialty coffee. It isn’t just a place to grab a quick drink; it’s a roastery where the journey from green bean to a perfect cup is handled with meticulous care. The moment you step inside, the deep, earthy aroma of roasting coffee tells you that you are in the hands of professionals.

iOpening hours: 9am - 6pm (weekday), 9am - 7pm (Saturday), Sunday off

Price range : ₩4,000won - 7,500won

Address: 24, Samseongyo-ro, Seongbuk-gu, Seoul, Republic of Korea

The menu at Keep Up is a testament to their dedication to sourcing and roasting. They offer a diverse selection of single-origin beans and carefully balanced house blends, each with a distinct flavor profile that the baristas can explain in detail.

Whether you enjoy the bright acidity of an African light roast or the chocolatey depth of a South American dark roast, the extraction is always consistent. Their dedication to the “Roastery” title means that the beans are at their peak freshness, providing a clean and vibrant taste that stays with you long after the last sip.

Roast the beans,
Specialty coffee
It’s on sale.

Today, I drank a filter coffee ‘Las Lajas Black Diamond’
It tastes like berries and bright but mild acidity.
It was nice to enjoy it.

It was a hidden coffee place that I found by chance.

If you want to enjoy Specialty Coffee in Seongbuk-dong, make sure to stop by.

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