Tucked away in the quiet neighborhood of Daeheung-dong, near the Gyeongui Line Forest Park, Gwajabang (과자방) is a premium dessert boutique that has gained a cult following for its exceptional French-style pastries.

The name translates literally to “The Confectionery Room,” reflecting the owners’ dedication to the craft of baking. It is a place where dessert is treated as an art form, and the focus is entirely on the harmony of textures and high-quality ingredients.

It is a cafe that presents European desserts beautifully with Korean ingredients and modern techniques.

Opening hours : 11:30am ~ 7pm
Budget around ₩8,000 ~ ₩15,000 per person
Address: 16, Keunumul-ro, Mapo-gu, Seoul, Republic of Korea (near Daeheung Station)

It looks really lovely in the snack room. Try eating sweet desserts.

Gwajabang is most famous for its diverse selection of madeleines, featuring unique flavor profiles like Jeju Matcha, Salted Caramel, and Classic Vanilla.

Each madeleine is known for its perfect “belly” (the signature hump) and a moist, dense interior that melts in your mouth. They use only the finest butter and flour, which results in a rich, lingering aroma. Beyond madeleines, their financiers and pound cakes are also masterpieces of balance and flavor. Their elegant packaging makes every purchase feel like a special gift, making it a popular destination for those seeking a premium souvenir from Mapo.

A dessert-minded patissier bakes snacks and makes cakes every day.

The interior of Gwajabang is as refined as its desserts. With a clean, minimalist layout and soft lighting, the space allows the beautifully crafted pastries to take center stage.

The display is reminiscent of a high-end jewelry boutique, with each madeleine and financier arranged with mathematical precision.

For a photographer, the textures of the wooden displays combined with the intricate shapes of the sweets provide a sophisticated subject that speaks to the “silent luxury” of Seoul’s dessert scene.

Enjoy coffee or tea and desserts in an antique atmosphere.

It is a cafe and bakery that replenishes energy while traveling.

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